Branding: Sureshine

I was given a product, a brand name, a toothpaste graphic, and all the text. I took the initiative to brand the toothpaste with a science theme, targeting kids between the ages of 3-12 while keeping the parents of these children as the primary audience.

I developed a fun graphic to accompany the toothpaste, using colors that reflected the theme of science and discovery. Additionally, I ensured that the design elements were child-friendly and engaging, such as incorporating playful illustrations and bold typography.

By combining a playful approach with thoughtful design principles, I created a concept that not only resonated with the target audience but also appealed to parents looking for a toothpaste that would make brushing fun and engaging for their children.