Typography & Layout
You will find a diverse range of projects that showcase my skills in Adobe Illustrator, Photoshop, and InDesign. I've worked on creating visually engaging pamphlets, postcards, and social media posts, where I've paid close attention to principles such as hierarchy, color palettes, graphics, images, alignment, and font pairings. These projects reflect my ability to create visually stimulating designs that effectively communicate messages to the audience.
I worked on layout and design assignments, specifically creating a mailing card for a senior living home. The project involved using provided images, a logo, and photos to convey a homey yet upscale feel. I carefully selected font pairings and a color palette to reflect this theme, aiming to create a design that would resonate with the target audience.
The design featured the logo of a cartoon pig as a chef, which added a playful and inviting element to the layout. I carefully selected fonts to complement the logo and ensure readability, while also paying close attention to overall layout and spacing to create a cohesive and visually appealing schedule. Using all provided text, I created a design that effectively communicated the event details and schedule to participants.
Designed social media post for a gardening store's Labor Day sale, featuring a Buy One Get One offer. I opted for a summer theme to align with the holiday and used a graphic that effectively highlighted the product on sale. Employing hierarchy in the layout, I ensured that the offer and product were prominently featured to attract customers' attention and drive engagement.